To play videos on operating systems where iTunes does not exist, such as Linux.Here are some valid reasons for wanting to free your videos from iTunes: But don't assume that anyone wanting to convert an iTunes M4V video to some other DRM-free format has criminal intent. Movie studios and video producers have an army of lawyers and they are aggresively pursuing copyright infringers. The entertainment industry views the ability to make digital copies of copyrighted materials as a threat to its profitability, so DRM (Digital Rights Management) was created to control the duplication and dissemination of their content. But iTunes will not copy a protected M4V video to any of these non-iPod devices. The popular Archos and Creative Zen players are comparably priced, have much larger screens, and will play almost any video format, including the standard MPEG, AVI, DivX, and Windows-only WMV files. Those with other brands of portable video players (PVP) are understandably peeved.
Some say this protects the digital rights of the copyright owners, but nobody disputes the fact that it helps Apple to keep a stranglehold on the portable player market. Apple, provider of the popular iTunes service, has limited the software so it will copy purchased videos (M4Vs) only to video iPods - also an Apple product. Many people are frustrated when they purchase videos on iTunes, and then find out they can't take those videos with them on their portable video player, PDA or cell phone.
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